Zion Karsenti
Co-Founder & CEO
Former CEO and SVP Media at Rakuten. Two decades of experience building brands, scaling
commerce, and operating at the intersection of media and consumer products. Zion brings a
strategist's eye and an operator's discipline to Armato turning a personal frustration into a
category-defining brand. He doesn't just understand the market. He lives in it.
Ido Sachli
Co-Founder & COO
Complex project execution expert with a precision mindset forged through years of high-stakes
operational work. Ido is the systems thinker behind Armato's product engineering ensuring
every belt integration, every fabric selection, and every manufacturing decision meets an
exacting standard. Where others see problems, Ido builds solutions.